Netstore has developed a microsite for GlaxoSmithKline to support its launch of its Halloween themed Ribena drinks - spanning its entire Blackcurrant ready-to-drink range.
The range, called ‘Bat Currant,’ will be featured in an interactive microsite, due to go live in mid-September. This initiative is part of Ribena’s marketing strategy to enable Internet users, of all ages, to experience the Ribena brand.
The ‘Bat Currant’ Ribena drinks’ packaging, featuring a pair of cartoon bats called ‘Fing and Fang’, will encourage consumers to visit the Halloween microsite. The multipacks will feature a comic strip starring Fing and Fang and feature a weblink inviting consumers to continue reading the strip online. The site will be visually bold and “in your face” with lots of animation, user interaction and spooky sound effects.
The Halloween site portrays a setting of a graveyard and will feature Fing and Fang visiting other characters like a Ghost, Frankenstein’s Monster called ‘Franky’ and the Count. Users can visit these characters and can choose whether to trick or treat them. Free screen savers and other goodies will be on offer as treats. Netstore used cutting edge technology to develop the site including the use of Flash MX2004.
Misel van Boldrik, Ribena Marketing, said, "Netstore is developing an exciting movie site to project the Ribena brand through the Internet. The Web is playing a key part in our strategy to enable all ages of consumers to experience the Ribena brand in different media. The timing of this launch around Halloween is part of our desire to associate the Ribena brand with key seasonal events.”